Photos by Richard Lewin

Now that’s how you launch a clothing line. DonFashions, a new clothing line created by Montauk local and barely 18-years-old P.J. Monte, displayed his fashionable threads along with Southampton swimsuit designer Lu Berry on an outdoor runway at the private beach at Gurney’s Inn. DonFashions, which offers youthful designer clothing with an Italian-mobster twist, attracted the likes of Hampton clothing retailers and photographers. The event, sponsored by Hamptons Vodka and Hamptons Style Magazine among others, had a crowd of well over two hundred people giving a standing ovation for the two designers.

After the launch, Gurney’s redecorated its stunning conference room into a nightclub complete with models, fashionistas and plenty of alcohol. As PJ’s shirts would say, “I am the Don…Bitch”

This entry was posted on Monday, July 30th, 2007 at 1:56 and is filed under nightlife, beach, news, gossip, events, fashion, local business .